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CAROLINE
BOUZINAC
creative director
directeur artistique
crisis communication
TATE COMMUNICATION THAT MUST FIND THE RIGHT TONE IN TIMES OF CRISIS
When a crisis arises, the State must find the right tone to communicate its actions. From one crisis to another, formats, messages, and styles adapt.
Particular attention must be paid to the volatility of public opinion as the situation evolves, the weariness towards directives, the divisions that may weaken social cohesion, and the fine line between anxiety and anger.
A SHARED AND EVOLVING IDENTITY
Logotype
Produced in-house (February 2020)
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